The Acceptance of a Multinational Philosophy of Business Research Paper

The Acceptance of a Multinational Philosophy of Business - Research Paper Example Disney should use advertising research and brand equity research, demand estimation and buyer decision research. As a basis of gaining intelligence, marketing research can be wasteful as well as useful. Besides limiting risk, marketing research is itself a genuine business risk, but one that must be undertaken. To have the best chance of success, it must be conducted by people who have a solid understanding of company needs as well as the needs of customers. It requires effective communication between top management and the research staff, and a management willing to overcome biases and predispositions in order to institute programs based on research findings (Hollensen, 2007). The utilization of computer technology, coupled with better research techniques, has greatly increased the facts available. But large masses of data can also prove to be disruptive. Managers can be inundated with facts. Marketing management is thus challenged to develop an integrated marketing information syst em to provide the intelligence and knowledge required for both short-term marketing goals and longer-range company needs, in order to eliminate unnecessary data. In addition to marketing research in any company, related manufacturers, retailers, wholesalers, marketing research agencies, advertising agencies, trade associations, governmental agencies, universities, financial institutions (including banks), and chambers of commerce all provide useful research data and information for solving marketing problems. For instance, research agencies buy the data from supermarket chains and in turn sell data on the movement of food items through chain stores and their warehouses.

Teen Pregnancy Research Paper Example | Topics and Well Written Essays - 750 words

Teen Pregnancy - Research Paper Example The United States has the highest number of teen pregnancy in the world with recent statistics revealing that nearly 46% of teenagers in the ages of 15-19 have indulged in sex (Teen pregnancy statistics). In order to reduce this growing rate of teenage pregnancy, abstinence from sex is widely recommended for teenagers by many conservative politicians and health personal by educating teenagers about the effects of pre-marital sexual practices. However, many pediatricians and health counselors have expressed that mere teaching of sexual abstinence would not be sufficient and have recommended that teenagers should have access to birth control and emergency contraceptive options which would be helpful, especially in cases where the teenager was forced in to sex. (Teen pregnancy statistics). Hence, despite the various views expressed teenage pregnancy can be effectively controlled and managed through adequate knowledge about sexual practices and access to birth control measures in additio n to sexual abstinence. At a younger age the sexual intercourse is mostly non-voluntary or unwanted (Teen pregnancy statistics; Facts on American; Tanne, 2005). And such unprotected, unwanted sex increases the risk of pregnancy or being affected with sexually transmitted diseases (Facts on American). Teen pregnancy not only affects the physical and mental strength of the teenagers, the children born to such teenagers also suffer from problems such as low-birth weight and tend to perform less well in school compared to children born to adult mothers (Teen pregnancy statistics). People, who believe that sexual abstinence is the only best way to reduce the occurrence of teenage pregnancy, stress that it is better not to teach teenagers more than what is required about sex as it would only result in an increased involvement towards sexual practices. Rearing a teenager with the right family values will definitely help to alleviate unnecessary thoughts about sex and sexual activities at a